Objective: Marketing, Website Development and New Store opening
Challenges: Old Menu, Forgotten brand and
Solution: We are working with Denver Based Boston Market for all of Marketing, Business Expansion, Menu innovation and profitability estimation. Boston Market is 35 year leader in Rotisserie Chicken. Company was bought by PA based Jay Pandya and requested us to get involved with new branding, revitalizing old brand with new image using modern vibe. Our team did market research and found that facility needs infrastructure upgrades, digital menu and drive thru with newest technology display and POS. We measured click thru on website and realized it takes 14 steps to place an order and suggestion is made to redo entire website. We are working w/India based technology solution company to develop brand new website. Our digital marketing team is working on few campaigns for better ROI
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